
Although experts say : " PR first, advertising second . " But for now the Chinese market, the role of advertising is still huge, as long as capable of effectively advertising communication , big sales can become a reality. The actual situation for the solar heater , in the regional market for advertising communication , should focus on the following aspects of carrier operations :
1 . large-scale outdoor advertising . Outdoor advertising in the regional market 's influence is enormous , the actual operation , if a first-line cities , advertising cost will be higher , dealers should be decided according to its own power , can afford the proposed options to connect major cities and the outside world Import and export lots of large-scale outdoor advertising spread , the number is 1-2 . For secondary and tertiary market, related to large-scale outdoor advertising through negotiations, the price should be within a tolerable range. In addition, the most critical level of communication content and design : the best brand communication content is spread , and the design must be well understood that people can look at that memory , and endless aftertaste , achieve such results , dissemination Although the cost of cheap, but worth it.
2 . Advertisements in the local television stations . Current solar energy products, television advertising is not yet over , and many local television advertising costs are not high , and even an optional series of communication packages . Therefore , dealers and regional manager for the brand in the market, according to the actual situation can be hard and fast spread of television commercials can also sponsor television programs , popular television programs such as spread , general or to Dicheng Ben , wide spread area , utility Strong as the main operating principles .
Author: Haining City, New Energy Technology Co., Ltd. Sang Chao
website: www.sunsurf.com.cn
main product: solar heater、solar energy