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Store and walk down the other way, would be a disaster for the entire industry. Solar home appliances to the countryside in the inventory increase, sales are not optimistic, in fact, models and stores solar energy is not directly related, both because of the increased inventory there are also non-monopoly monopoly's. As long as the dealers do this line, there will be stock, especially in the factory when the inventory increase in sales is a natural phenomenon. At the same time, if not monopoly, combined inventory of several brands may be more. Therefore, both the wholesale mode or store model, the underlying problem is not that it is wholesale or monopoly, but rather how to use the channel model to create their own strengths to a good profit model.
Marketing model is the most critical problem is that solar energy companies and distributors according to their own channels for all levels to design a scientific profitable. In particular about the brand profitable, profitable product mix, scale profit, loss of profit and other strategic profit model of the current channel model problem has the structure itself is not the channel. Manufacturers - Province on behalf of - the 34 county dealer channel structure, and manufacturers - cities and counties dealer (store) - rural distribution channel structure and in essence not much different from each model has done a lot more successful. Its common problem is that many manufacturers and dealers are not based on their channel specifically for this channel all the levels to design a profitable science, and this problem is leading to the main dealers are not smooth. And a good level of profitable channel, you can help level dealers fast shipping, such as Jiangsu Sunshine century through the "point of reinforcements around" and "diversion" two sales and profit model of implementation, the sales for the dealer to provide powerful driving force. Recently, Ray Walled Zhengyang dealer in a village one day promotion on sold 50 solar water heater is a good proof.
Implementation of the flat channel, distribution-oriented, increase or decrease the number of stores, the implementation of the total generation, or cut down the total generation and other methods common in the solar industry has different business models to go by different channels on the whole industry will not cause much impact. But if you want to shop and walk down the road the other, it would be a disaster for the entire industry. There are two reasons, solar heater Product characteristics determine its stores will be sold for the support points, direct TV shopping network is not appropriate at present; down stores means of sale terminals in the brand building efforts will be greatly reduced Although the small brands such as providing an opportunity, but also allow dealers themselves in the plight of every day to be a boy. Strong brand is like a well, there will be a steady stream of customers into stores to buy, and eclectic business will lead to dealers not to focus resources on a breakthrough in a brand. Brand no influence, will be caught in vicious competition and, eventually growing in poor.
The influence of a certain brand businesses, store distribution (including supporting operations and other store category) of the sales model is most suitable for solar energy industry channel sales model, which stores the county level as the core model can be retail, distribution combine the advantages of good. Did not influence the company brand in dealer does not agree or are not willing to conduct their own stores with the cooperation of, by province on behalf of, the wholesale market on behalf of the down is also a good choice.
Author: Haining City, New Energy Technology Co., Ltd. Sang Chao
website: www.sunsurf.com.cn
main product: solar heater、solar energy
